September, 2010 // Posts published in September, 2010
What You Need to Know about Advertising Agencies
The purpose of an ad campaign is to establish top of mind awareness for the business owner. This means that when a consumer thinks of that specific product, he will associate the product with a particular business.
The Little Brown newspaper with BIG Results!
The news in the Coffee News comes from all over the world, in order to bring you the funniest and most entertaining stories possible.
Exclusive Ads and Distribution = Success!
300 Restaurants, Coffee Shops and Waiting Rooms: The leading restaurant distribution publication in the Baton Rouge area. Everyone reads at restaurants or coffee houses and Coffee News is the correct serving size for the mind. With 17 built in learning techniques every advertiser gets seen no matter if your on the front or the back. Ad...
The Impotence OF Advertising
It is unusual to find a businessperson who will ask Advertising to do only what it can. Most are asking advertising to do what it cannot. Let me say this plainly. Advertising cannot repair a broken business. It will not make you better at what you do. It cannot turn failure into success. Advertising will...
Becoming a Master Networker
Networking…2000s style was a fad. Over-dressed and over-ambitious people attended over-crowded cocktail parties and frantically swapped business cards while planning to “do lunch” soon. Networking in 2010 is a survival success skill. In our competitive business world, the more contacts we have…the more people who know about us and what we do…our talents and abilities…the more...
Referrals Are Most “Bankable”
Word-of-mouth, referrals, and networking are very important elements to the success of the advertising/promotional plan for your business. However, they should not be the only part. Care should be given to ensure that your message is reaching the most customers and prospects possible, in a way that is effective and affordable.
Ad Residue
Coffee News can be used most effectively as a supplement to other advertising done by your company, effectively increasing the effects of radio, television, major newspaper and even Yellow Pages ads. The following is a good example of what I mean. If you exercise 10 minutes a day for 90 days, which will give you...
Repetition with Advertising
“Advertising works through repetition. When using print advertising, do not plan on the one-shot approach. Be consistent. Never assume that your clients know what your company is or does. Create a consistent image. It will make you look professional and will make you appear more entrenched.”
Does Anybody Know About Your Business?
I tell all my clients to calculate the ROI on every investment they make in promoting their business. I tell them not to expect a couple of mentions – even a couple of mentions of a powerful and provocative message – to be enough to stick with information-overloaded people.
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