October, 2010 // Posts published in October, 2010
The Power & Logic Behind COFFEE NEWS…
COFFEE NEWS was six months in research before being introduced by concept designer, Jean Daum. Since her background included not only advertising but the design and use of subliminal and super-learning techniques in advertising, COFFEE NEWS is jam-packed with ad-response enhancers. For readers, it’s just a fun restaurant publication but the advertisers are the real...
How does it work?
Coffee News specializes in the ongoing promotion of your business. Repetitive exposure in Coffee News – 3 meals a day, 7 days a week – will help build awareness of your company so you become known as the first choice in your market. It can help you develop your brand so people think of...
Nine Good Headlines
And Why They Were So Profitable Whether you’re writing a sales letter, advertisement, billboard or press release, the headline determines whether your prospect will read your material or immediately throw it away. “The purpose of a headline is to pick out people you can interest . . . . For the entire return from an...
THE 10-30-60 MARKETING RULE
by Kevin Nunley People often want to know how much they should spend on marketing. There is no standard answer, but we do have some good rules of thumb we can use. The 10-30-60 Marketing Rule says to spend 10 percent of your ad budget on untargeted marketing. Your ads should be aimed at everyone....
Can we try the ad for a few weeks?
by Roy Williams www.WizardofAds.com There are approximately 120,000 sales people responsible for selling advertising on the television and radio stations of America. Each of these sales people will make “prospecting calls” on an average of 3 business owners each day. One business owner out of twelve will say “Perhaps your station is the right one...
How All Advertising Works
A Real Life Example of Two Companies Approaches to Advertsing The Story of Two Hair Dressers By Jeanne Daum I once had a community newspaper I called the Suburban, and in one particular issue, I had two hairdressers – who happened to be right across the street from each other – advertise exactly the same...
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