March, 2011 // Posts published in March, 2011
Small Business Marketing is Hard!
Advertising is a great idea. But it works best when it is a part of a comprehensive marketing plan. I have read numerous books on marketing and seen several lists of marketing ideas. Here are 42 of the best of those books and lists. 42 Marketing Ideas Get a professional website. Add a blog to...
When will my Ad Start Working?
That depends on your Product Purchase Cycle. by Roy Williams Founder and President of The izard of Ads Entrepreneur.com’s “Advertising” columnist The length of the “ramping up period” your ad campaign will require before you begin to see results is determined particularly by: The Product purchase cycle: How often is the customer in the market for...
Welcome to Marketing 101
Here is the place to find out about how to market and advertise your business. These articles feature important information about how Coffee News works and what you can expect. The Marketing 101 Blog is a collection of “News and Notes for Friends of Coffee News“. Originally intended as a tool for Coffee News clients...
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