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Calculate the Cost of Customer Acquisition
A Brief Examination Into the Health of Your Marketing By Roy H. Williams STEP 1: What percentage of your sales volume comes from repeat or referral customers? These customers are driven to you by past satisfaction. Don’t read any further until you’ve decided on a percentage. Give it your best guess. STEP 2:...
How Soon Will My Ads Start Working?
These are the 5 questions you must answer before you can know how soon your ads will start working: By Roy H. Williams the Wizard of Ads Q. 1: What percentage of the noise made in your category – in all the different media combined – is being made by you? This is your Share...
Great Articles on the Business side of Social Media
Tips for increasing your Facebook FanLike count! http://www.marketingprofs.com/short-articles/2452/five-ways-to-boost-b2b-fan-engagement-on-facebook 10 Great Tips for getting the most out of Social Media http://smallbusiness.foxbusiness.com/technology-web/2012/01/09/how-to-divvy-up-social-media-responsibillity/ How to sell anything using social media http://www.ducttapemarketing.com/blog/2012/01/05/how-to-sell-anything-using-social-media/ Who’s afraid of social media and social networking? You are! http://www.gitomer.com/articles/ViewPublicArticle.html?key=ajcdMibak3O22ofrk%2FKXOA%3D%3D FacebookTwitter
Local Search Ranking Factors
Getting found on the internet is a challenge. You can’t just add a places page or website and wait for the customers to find you. The “build it and they will come” method only works in the movies. And having Google change how it ranks websites on a regular basis makes it even more challenging....
Local Search Engine Marketing Service
Can they Find you on the Map When they Google you? If not, we can help. Why Local Search Engine Opitimization? Customers today are using Google to find services and products – no longer do they pick up the Yellow Pages to find a local service or product. Here are a few of the current...
Small Business Marketing is Hard!
Advertising is a great idea. But it works best when it is a part of a comprehensive marketing plan. I have read numerous books on marketing and seen several lists of marketing ideas. Here are 42 of the best of those books and lists. 42 Marketing Ideas Get a professional website. Add a blog to...
The Song of the Siren – The Odyssey of Groupon
The offer is that the business does NOTHING! And hundreds if not thousands of new customers will smile down on your business. These new customers will buy your offer and a check will be sent to you for your share of the spoils. Sounds good. Sounds irresistible. A song that has a good beat and is easy to dance too!
Ten Reasons to Advertise Frequently
Mohammed Ali did not become heavyweight champion of the world by punching 20 people one time each. No, he became the champ by punching one guy 20 times. By applying frequency to the poor opponent’s head, Ali was able to bring his message home.
THE 10-30-60 MARKETING RULE
by Kevin Nunley People often want to know how much they should spend on marketing. There is no standard answer, but we do have some good rules of thumb we can use. The 10-30-60 Marketing Rule says to spend 10 percent of your ad budget on untargeted marketing. Your ads should be aimed at everyone....
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